Digital Tagging Lead

  • Job Reference: R-00130099-OTHLOC-GBR-5FEDI034
  • Date Posted: 28 April 2021
  • Employer: RBS
  • Website:
  • Location: Edinburgh
  • Salary: On Application
  • Sector: Banking & Financial Services
  • Job Type: Full Time

Job Description

Join us as a Digital Tagging

  • This is an opportunity for a driven leader to take on an exciting new career challenge
  • You’ll be able to build and maintain a wide network of stakeholders of varying degrees of seniority
  • It’s a chance to have a tangible effect on our function, put your existing skills to the test and advance your career
  • This role comes with flexible working

What you'll do

You'll lead and develop a team responsible for gathering new insights from the bank's digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience, helping the bank deliver a best in class digital experience.

You’ll also:

  • Develop team members through monthly PDP conversations, and ensure stretching plans are in place
  • Develop effective data capture code using a variety of web languages including JavaScript, HTML, CSS
  • Lead on the efficient configuration of the bank’s tagging and activation solutions
  • Collaborate with the bank's technology teams to ensure compliance with overall digital architecture
  • Liaise with third party vendors to guarantee the accurate integration of their solutions
  • Provide expert consultancy on strategies to improve data availability and accuracy

The skills you'll need

You'll need significant experience of leading and developing digital analytics teams, and to be skilled in coaching and mentoring staff to create a culture of technical excellence and high performance.

You’ll also need:

  • The ability to communicate a technical topic in a non-technical way
    Stakeholder management and prioritisation skills 
  • Experience leading a team which is working within an agile methodology
  • A working knowledge of and the ability to talk strategically to stakeholders about, the Adobe Experience Cloud suite, with a specific focus on Adobe Analytics, Adobe Target, Adobe Audience Manager
  • Significant relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights
  • Significant experience in delivery of optimisation campaigns and large-scale personalisation programmes