Head of External Affairs for Wealth Businesses

  • Job Reference: R-00134808
  • Date Posted: 8 June 2021
  • Employer: RBS
  • Website: http://www.jobs.rbs.com
  • Location: London
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Full Time

Job Description

Join us as the Head of External Affairs for Wealth Businesses

  • For someone with strong media experience and an interest in public affairs, this is a excellent opportunity to help design our external communications strategy for NatWest’s Wealth Businesses
  • You’ll create, plan and deliver proactive multi-platform external media campaigns, designed to support the priorities of our bank
  • We’ll look to you to manage the media desk and team for renown brands such as Coutts, creating consumer PR campaigns and ensuring reactive issues are effectively managed
  • This is also a great opportunity to work closely with our public policy and strategy teams to establish a public affairs agenda for this part of the bank

What you'll do

As the Head of External Affairs for the Wealth businesses, you’ll be working with the internal communication and marketing teams as you plan, organise and deliver proactive, creative and innovative media campaigns to support our commercial and Purpose objectives.

As part of the role, you’ll establish strong networks within the Communications & Marketing function and Wealth businesses and form a high level of engagement with key external stakeholders, particularly key media contacts.

Day to day, you’ll:

  • Lead the media desk on daily issues, including handling the bank’s responses to ongoing reputational challenges
  • Provide excellent media advice and creative ideas which support key stakeholders within the bank, including senior executives
  • Design and manage the external engagement strategy for the CEO and senior leaders, including media and political engagement and speaking opportunities
  • Manage multiple high-profile news stories, prepare press releases and media materials which align to the bank’s narrative and core messaging and strategy, and track and measure successes
  • Actively manage media issues to minimise negative media coverage and make sure that there are no media surprises for the leadership of the organisation
  • Make sure that proactive media plans are in place to help generate positive media coverage for the bank across a range of outlets, including national TV, radio and social media, and our own digital channel

The skills you'll need

To join us in this role, you’ll need to have experience of strong leadership and people management skills. You’ll also have an excellent background of creating and delivering creative and innovative campaigns. Building relationships with colleagues at senior levels will also be a key part of your role, so you’ll need to have strong communication and influencing skills.

Along with this, you’ll need:

  • Excellent written and verbal communication skills and the ability to influence at a senior level
  • Experience of dealing with media strategy and reputation management for a wide range of complex issues
  • Excellent contacts with banking and business journalists from a range of media outlets
  • A strong grasp of political and economic issues and an interest in public affairs
  • An understanding of business strategy, planning and management
  • The ability to coordinate several projects with conflicting deadlines while maintaining high standards of delivery
  • Enthusiastic and proactive with a positive approach to work and the ability to work using your own initiative and as part of a wider team
  • Excellent organisational skills and the ability to prioritise under pressure