Marketing Strategist

  • Job Reference: VR1236
  • Date Posted: 28 March 2024
  • Employer: Kent Fire and Rescue Service
  • Website:
  • Location: Maidstone, Kent
  • Remote Working: Some remote working possible
  • Salary: £30,164 to £34,061
  • Sector: Advert / Media / Entertainment, I.T. & Communications, Media and Internet, Marketing, Advertising & PR
  • Job Type: Full Time

Job Description

Job Title: Marketing Strategist 

Location: KFRS Headquarters, The Godlands, Straw Mill Hill, Tovil, Maidstone          ME15 6XB with hybrid working 

Salary: Grade 5 (£30,164 – £34,061 with additional on-call payment of £3,547.31 per annum) 

Hours: Full time – 37 hours per week 

Ref: VR1236 

Being a part of Kent Fire and Rescue Service  

Everyone is unique. Everyone has value. Everyone helps to make Kent Fire and Rescue Service a great place to work. We are one team. Together with our customers we are creating a safer future for Kent and Medway.  

Being a Marketing Strategist 

As Marketing Strategist at Kent Fire and Rescue Service, you’ll enjoy working in a fast-paced environment, and make a difference to people’s safety through effective digital marketing and creative social media content. 

You’ll be driven by evidence-based strategies and be confident in presenting marketing recommendations and rationale for a wide variety of projects - including fire prevention campaigns, employer identity, firefighter recruitment drives, and much more. You’ll execute digital marketing tactics with a high level of technical knowledge and creative skill.  

Running KFRS’ social media channels, creating content, engaging with followers, and reaching new audiences, will be central to your role.  

What you’ll do: 

  • Advise on marketing strategy for a wide variety of campaigns and projects, with an evidence-based and analytical approach. 

  • Execute marketing plans and tactics with a high level of technical knowledge and skill.  

  • Advise on, and assist with, the implementation of an SEO strategy to enhance website engagement. 

  • Set the paid and organic strategy for all KFRS’ social media channels and run all platforms – including during emergency incidents. 

  • Produce content plans and produce engaging content independently using an iPhone, and in collaboration with design colleagues. 

  • Assist the press office team as required during busy periods and be part of the out of hours press officer on-call rota one week in every six. 

  • Work a minimum of three days per week from our Service Headquarters (hybrid working). 

What you’ll bring: 

  • Degree level or equivalent in marketing, or at least five years’ experience in a busy marketing/communications team or agency. 

  • Experience creating and implementing marketing strategies, with a high level of technical knowledge and proven results.  

  • Experience running multiple social media channels and creating content for a variety of platforms – paid and organic. 

  • Experience using a defined brand. 

  • Excellent writing skills.  

  • Experience using effective storytelling to reach people in different ways 

  • Outstanding verbal and written communication skills, with the ability to adapt tone of voice for different channels and audiences with ease. 

  • The ability to stay calm and think clearly in a fast-moving, high-pressured environment. 

  • The ability to be flexible in changing situations 

  • The ability to work individually and as part of a team 

  • Excellent interpersonal skills and attention to detail 

How to apply: 

If you feel have the skills and experience to be our Marketing Strategist, please complete an online application and CV by midnight on Sunday 14 April 2024.   

Interviews are likely to take place on 22 April 2024 (subject to change) and will include a written assessment.  

We reserve the right to close applications at any time prior to the closing date.  

Inclusion is at the heart of everything we do. We know that great minds don’t think alike, so we rely on diverse thoughts, feelings, beliefs, and backgrounds to create the best working environment that we can possibly offer. 

Kent Fire and Rescue Service, its employees, and volunteers are committed to safeguarding, protecting, and supporting children, young people, and adults at risk. As part of our safer recruitment process, we will undertake pre-employment checks to verify your suitability for the role. These checks will include your references and a standard or enhanced Disclosure and Barring Service (DBS) check. Enhanced DBS check with barred lists are carried out for roles with direct and unsupervised access to children, young people, and adults at risk. Risk assessments will be undertaken on any disclosures identified as part of the pre-employment checks. 

As a Public Sector organisation with added responsibilities under the Equality Act, 2010 the candidate must demonstrate an understanding of what is meant by Equality, Diversity, and Inclusion and how this fits in with their everyday work.